Fun Palace Entertainment and Toolshed Incorporated today announce a marketing Partnership intended to create a formidable one-two punch in the world of onlinemarketing.  Fun Palace Entertainment works with a select few credible clients with global reach including The Strokes (Sony/BMG), Jeff Buckley Music (Sony-Legacy/BMG), Ben Folds (Sony-Epic/BMG) for grass-roots style fan relations + guerilla style online marketing. Toolshed provides digital marketing, digital licensing, and contract new media services, to a dozen leading independent labels and artist clients.  As Toolshed quarterbacks several first and second single online release campaigns for their independent label clients, Toolshed can expand their online marketing services and business offerings to their clients by working in concert with Fun Palace Entertainment, who specialize in grass roots / direct-to-fan online marketing services.  Fun Palace can add the element of direct-to-fan merchandising to maximize income streams outside of CD sales/royalties. 





Fun Palace Entertainment, Inc.

New York City and Warwick, NY  (Established 1997)
Contacts:  Jack Bookbinder & Gene Bowen
Phone:     (212) 489-2425

bridges the gap between music artists and the fans through innovative and classic marketing techniques.  Fun Palace abides to a cost-effective commitment to their clients to reach fans while nurturing the artist's integrity.  The outcome provides lasting career success for the artists (beyond the record label effort), maximizes the mostly loyal fan base, yet attracts new fans to the core, educates fans directly from the artists' source, develops worldwide community, and drives fans to direct merchandise opportunities and e-commerce.

 Partial Client List:

The Strokes
Ben Folds
Jeff Buckley Music

The A.M.
Sandy Bell
Road Recovery Foundation
Secure Media Delivery  





Warwick, NY (Established 2000)
Contact:  Dick Huey

Phone:  845-988-1799


Toolshed provides new media promotion, digital licensing, and online strategy services to a Select list of independent media and entertainment clients, including:




Partial Client List:

Beggars Group / Matador Records PIAS (Play It Again Sam)
Cooking Vinyl   Righteous Babe
 Daemon Records   Saddle Creek
Merge Records spinART
Kill Rock Stars   Throwing Muses (Kristen Hersh)
  Touch and Go
  United Musicians


Toolshed has handled online audio and video promotion, and created specialized online marketing plans, for artists as diverse as Ani DiFranco, Spoon, Paul Van Dyk, Stephen Malkmus/Pavement, Peaches, Richard Thompson, Sleater-Kinney, Amon Tobin,Aimee Mann, and many others.