|Mission:||Develop a close relationship between fan and artist.|
|Essence:||Enhance and preserve the level of:|
|Method:||*The Internet - Artist websites, Social Networking (Facebook, MySpace, Twitter, more...), E-list newsletters, fan club websites and maintenance, message boards, E-street teams|
|*Grassroots Promotion - Fan clubs, direct merchandise, live events, localized street teams|
|*Wider Fan Base|
|*Long-Term Fan Loyalty and Increase Fan Allegiance|
After years of experience working with 'grassroots' oriented artists such as Jeff Buckley, The Strokes and the Allman Brothers Band, Fun Palace has maintained the implementation of a 'grassroots / word-of-mouth' method of fan association management for all our clients. Fun Palace helps develop a close personal relationship between each and every individual fan and their artist. Fun Palace can enhance and preserve the level of creative integrity, authenticity, loyalty and truer nature/flavor of the artist DIRECTLY to their Fans. Through Fun Palace various services and outlets, which aim to assist in the promotion and marketing of the artist, Fun Palace maximizes the size of the potential fan base and level of correspondence with all fans, without overburdening the time of the busy manager or artist. Fun Palace creates an opportunity for the artist to 'give back' and praise the ones whom make a career possible, THE FANS, thus building a bridge between the artist and their audience.
Fun Palace Entertainment, Inc. offers a consulting arm to management in the area of fan relations that provides outreach with a personal touch. Through the servicing of artist-related promotional materials, supporting the record label's campaign, and direct marketing to the core and most fervent fans of the artist, Fun Palace achieves the prime objectives of creating a 'community', a wider fan base, an increase in fan allegiance to the artist, and long-term fan loyalty through our various outlets of direct contact and marketing to the artists' target market.
|The staff of Fun Palace
Entertainment have a combined 30+ years of experience in marketing
and promoting artists; from the vantage point of 'The Road'
to the 'under-the-major-label' radar from The Internet
Fun Palace has learned how to combine classic grassroots marketing techniques of interfacing with fans one by one, with a personal touch while utilizing the innovation of The Internet and all the ways fans attempt to reach out to the music artists and their fellow fans.
Fun Palace clients over the years include 'grassroots' oriented
|Being cost effective
yet thorough, Fun Palace provides wide ranging tactics to directly
connect with fans via the Internet. Going beyond providing a buffet
of content and outreach via the artist's home website, Fun Palace
DRIVES potential fans to the artist's home website by targeting
fans online through a 'guerilla' outreach. Fun Palace tactics
utilize the following secondary online outlets (not traditionally
served with regular attention by the artist/record companies):
Online Correspondence/Mass Mailings
This Database is owned exclusively by the client/artist who have the ability to obtain and access information of all individuals entered into the database 24 hours a day. In addition, by request of the client/artist, Fun Palace has the ability to routinely make updates and changes to the database (and information kept) based on the client/artist's personal needs.
Fun Palace provides daily customer service, and replies to any shipping problems, exchanges, or inquiries without delay. Fun Palace has an online track record dating back to 1998 for such service.
|Jeff Buckley Music||www.jeffbuckley.com|
|The A.M. / Tiggers
(aka Michael Tighe)
|Bobby Boo World||www.bobbybooworld.com|
|Road Recovery Foundation||www.roadrecovery.org|
|Jimmy Gnecco / Ours||www.jimmygnecco.com|